Author: Contheosius

David Ogilvy – The king of advertising

In 1984 I stumbled upon a book “Confessions of an advertising man” by David Ogilvy. Ladies and Gentleman I proudly present to you David Ogilvy – A lesson in marketing I hope you never forget. The wisdom is timeless and…

Power of suggestion in marketing

Subliminal advertising, briefly captured the nation’s attention a half century ago before turning out to be a hoax. In 1958, television networks banned subliminal ads after reports claimed that movie audiences could be induced to buy soft drinks and popcorn…

The sub headline

The sub headline (the headline AFTER the headline) is a statement that qualifies the headline and instills a sense of urgency. It is a good place to add a statement like a word or expression that pulls readers further into…

The mighty headline

Now we are talking bait. The cherry on the cake, the puller, the fly on the fish hook in fact the headline is the most important part of any marketing message, written, spoken or visual. The people or potential clients…