Watch the video and learn a lot about the instinctive behavior of the people you want to target. We all want to be different at times. But we need to belong to a tribe to show that we are different. Marketing is a bitch. Just when you think logic and common sense will bring the bacon home. It falls flat on its face.
And then once you have all the right convincing words, and everything in place on your website. And no one knows you exist. So you stroll over to Facebook to let the world know you breathe.
Only to find everybody is selling what you selling, and disappear in the madness of constant marketing bombardment. I was there. My name is Contheosius. Life changes as we speak and entropy is always at work. You need to stay on top. The SEO algorithms are constantly changing. What works today. Will not work tomorrow. You need to be a constant nerd to stay on top with SEO and life changes.
But…. then you discover SEO and all of a sudden you appear in google’s search results. And business picks up. SEO has amazing power. And if you can get people to click on your link. And they like where they land. You will get business and sales if you can connect with your market. And don’t forget Bing. Some people never change their windows so they end up with BIng. You need to cater for that search engine as well.