Category: copy writing

David Ogilvy – The king of advertising

In 1984 I stumbled upon a book “Confessions of an advertising man” by David Ogilvy. Ladies and Gentleman I proudly present to you David Ogilvy – A lesson in marketing I hope you never forget. The wisdom is timeless and…

The sub headline

The sub headline (the headline AFTER the headline) is a statement that qualifies the headline and instills a sense of urgency. It is a good place to add a statement like a word or expression that pulls readers further into…

The mighty headline

Now we are talking bait. The cherry on the cake, the puller, the fly on the fish hook in fact the headline is the most important part of any marketing message, written, spoken or visual. The people or potential clients…

Writing that makes you rich

You know the saying “you must be cruel to be kind” – well I’m going to be a real prick. I want you to commit suicide. I want you to kill your company and your product. I want you to…

The marketing message (copywriting).

The marketing message only has one goal: To get the target market to take action to buy the product or service that you offer. To prepare such a marketing message is called copy writing. There is a whole science to…