Category: Persuasion

David Ogilvy – The king of advertising

In 1984 I stumbled upon a book “Confessions of an advertising man” by David Ogilvy. Ladies and Gentleman I proudly present to you David Ogilvy – A lesson in marketing I hope you never forget. The wisdom is timeless and…

Power of suggestion in marketing

Subliminal advertising, briefly captured the nation’s attention a half century ago before turning out to be a hoax. In 1958, television networks banned subliminal ads after reports claimed that movie audiences could be induced to buy soft drinks and popcorn…

The mighty headline

Now we are talking bait. The cherry on the cake, the puller, the fly on the fish hook in fact the headline is the most important part of any marketing message, written, spoken or visual. The people or potential clients…

The marketing message (copywriting).

The marketing message only has one goal: To get the target market to take action to buy the product or service that you offer. To prepare such a marketing message is called copy writing. There is a whole science to…

What does your target market want?

Most of you are tempted to be under the assumption that if your service or product is of better ‘quality’ then the clients will flock to you. I suppose you also heard the fairy tale “build a better mouse trap…

The basics. The science of persuasion.

Watch the video and learn a lot about the instinctive behavior of the people you want to target.
We all want to be different at times. But we need to belong to a tribe to show that we are different.

Marketing is a bitch. Just when you think logic and common sense will bring the bacon home. It falls flat on its face.