Category: target market

David Ogilvy – The king of advertising

In 1984 I stumbled upon a book “Confessions of an advertising man” by David Ogilvy. Ladies and Gentleman I proudly present to you David Ogilvy – A lesson in marketing I hope you never forget. The wisdom is timeless and…

The mighty headline

Now we are talking bait. The cherry on the cake, the puller, the fly on the fish hook in fact the headline is the most important part of any marketing message, written, spoken or visual. The people or potential clients…

Writing that makes you rich

You know the saying “you must be cruel to be kind” – well I’m going to be a real prick. I want you to commit suicide. I want you to kill your company and your product. I want you to…

The marketing message (copywriting).

The marketing message only has one goal: To get the target market to take action to buy the product or service that you offer. To prepare such a marketing message is called copy writing. There is a whole science to…

Creating your Unique Selling Proposition

Why you need a Unique Selling Proposition badly. What we learn from Jay Abraham the renowned business expert in regards the U.S.P should not be taken lightly: Most small business owners don’t have a U.S.P, they tend to blindly copy…

What does your target market want?

Most of you are tempted to be under the assumption that if your service or product is of better ‘quality’ then the clients will flock to you. I suppose you also heard the fairy tale “build a better mouse trap…

Don’t compete, make it different.

So what do one do to be noticed amongst the relentless bombardment of marketing information being spewed at us 24/7/365? You go quiet for a day or two. (I hear) Maybe 3, or 4 or 5 days. But quiet you…