Category: Unique Selling Proposition

David Ogilvy – The king of advertising

In 1984 I stumbled upon a book “Confessions of an advertising man” by David Ogilvy. Ladies and Gentleman I proudly present to you David Ogilvy – A lesson in marketing I hope you never forget. The wisdom is timeless and…

Creating your Unique Selling Proposition

Why you need a Unique Selling Proposition badly. What we learn from Jay Abraham the renowned business expert in regards the U.S.P should not be taken lightly: Most small business owners don’t have a U.S.P, they tend to blindly copy…

Don’t compete, make it different.

So what do one do to be noticed amongst the relentless bombardment of marketing information being spewed at us 24/7/365? You go quiet for a day or two. (I hear) Maybe 3, or 4 or 5 days. But quiet you…